About

Its well documented that companies with a mature partner strategy outperform their competitors by double.    It is the key differentiator and ingredient for sustainable growth. 

I’ve spent 15 years in strategic business development and high value sales taking organizations of all sizes and industries to exponential growth. 

The key factor for all of them to reach that level was strategic partnerships and ecosystem development, but it was something that they often did not recognize until they stumbled into it. Often after lots of collateral damage and unnecessary growing pains from a one dimensional sales or marketing strategy that was not integrated.   

I created Wayfire to help more businesses and the individuals in them be more intentional in building and growing their relationships on purpose.   

In channel marketing, high value sales, and growth strategy, its easy to leave the right collisions to randomness, hoping to be noticed or attract the right people at the right moment.  But hope is not a strategy and they happen faster and produce better for everyone if we take a targeted approach to proactively identify, match, and consistently cultivate them.